Congratulations to PLV member Yarra Libraries, winners of the IFLA PressReader International Marketing Award.
Yarra Libraries won first prize for their campaign, We’re ready for the next chapter. Help us write it. PressReader described the campaign as “a clever mix of digital and print, non-traditional outreach as well as effective user participation.”
The 1st place winner receives a 3000€ cash award towards airfare, lodging and registration to attend the IFLA World Library and Information Congress in Dublin, Ireland in July 2022.
The international marketing award for libraries is a partnership between the International Federation of Library Associations and Institutions and PressReader. Submissions were received from all over the world, with entries from Argentina, Australia, Brazil, Canada, China, Colombia, Croatia, Egypt, France, Ireland, Kazakhstan, Oman, Poland, Peru, Russia, Spain, Sweden, USA and Zambia. Applications were selected based upon criteria that demonstrated innovative and original project marketing strategies.
Peking University Elementary School Library (China) was the second-place winner for their skill-building campaign, “Illuminating Our Library”. Students completed various group activities, which resulted in 800+ themed stories about “Me and My Library.”
Chattanooga Public Library (USA) took third place for their awareness campaign, “Here We Grow!” This well-executed campaign emphasizes the importance of communicating the wide range of services a modern public library offers.
Through a long-standing sponsorship, PressReader recognizes the dedicated librarians and library staff around the world that create inspiring marketing campaigns to reach patrons. See the PressReader announcement here.